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Strictly Business

Jul 31, 2019

 
New to theaters in August, "Dora and the Lost City of Gold" is just the kind of family-friendly movie you'd expect to see from Walden Media. But while the company is as dedicated as ever to inspirational fare, the strategies CEO/president Frank Smith has employed to keep Walden in the game have evolved considerably...


Jul 24, 2019

Jon Steinberg, founder and CEO of digital business news startup Cheddar, discusses the company’s recent sale to cable operator Altice USA for $200 million. Steinberg outlines Altice’s ambition in the competition TV news arena and his new role as president of Altice News. The Buzzfeed alum also discusses what he did...


Jul 17, 2019

Streaming content is about as competitive as a business gets these days, but don't tell that to Starz COO Jeffrey Hirsch. He's aggressively moving to establish the Lionsgate-owned premium programmer forward around the world while the window is still open for his company to stake its claim. 


Jul 10, 2019

Jacqueline Parkes, chief marketing office and executive vp of digital studios for Viacom's MTV VHI CMT and Logo Group, breaks down the marketing campaign for MTV’s relaunch of "The Hills." Parkes details the process that began with social media teases and other bread crumbs for fans in the spring 2018, well before...


Jul 3, 2019

Star Trek, The Walking Dead and Wheel of Fortune are more than just iconic TV brands; they’re the intellectual property powering mobile games on course to reach $100 million each. And they’re all produced by Scopely, an LA-based video game business led by co-CEO Walter Driver, who discusses how he's made a specialty...