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Strictly Business

May 27, 2020

Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct to Consumer, gives a behind-the-scenes look at the creative and technical development of the HBO Max streaming service, which debuts May 27. He details the reasoning and rationale behind the service’s curation focus, the depth of its content library and how its user interface was designed to stand out from the rest of the streaming pack. Greenblatt also weighs in on the hard decision to delay the planned “Friends” reunion special that was to have launched the service because of the coronavirus lockdown.