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Strictly Business

May 8, 2019

Amy Emmerich, chief content officer and president North America for Refinery29, details the digital lifestyle brand's focus on organic audience growth as it builds out an ambitious video and multiplatform strategy to reach its target audience of young women. "We've birthed a generation with technology where they are all creators the minute they get a phone in their hand," Emmerich says of the unique challenges of engaging the Refinery29 demo.